Xiamen
International Wines and Spirits Trade Show
The
Chinese Market
During the recent years, the wine and spirits
market has been growing very fast in China.
According to statistics, in 2004, the whole
amount of wine production reached 367.3
thousand kiloliters. This wine production
is growing at a rate of 15% per year.
In
2003, the wine production in the world reached
about 27 million tons, while it was just
300 thousand tons in China. In the world,
the average wine consumption was 7.5 liters
per capita. But in china, it was only 0.5
liter, which is far below the average level
in the world. Undoubtedly, China wine market
is growing at an amazing speed, and has
the highest growth potential one in the
world. With its entry into WTO, China now
completely fulfils its promises to decrease
its customs tariff sharply (from 65% to
14%). Foreign wines have now a fantastic
opportunity to enter and exploit the Chinese
market. China imports now wines mostly from
Chile, Argentina, Spain and France.
Besides,
with the next world events coming to China
(the Olympics in Beijing in 2008 and the
Universal Expo in Shanghai in 2010) many
foreigners will visit China in the near
future and reinforce these trends.
In
this context, it seems now necessary to
create a professional trade show to provide
the professionals with a true market tool
where they can meet, exchange and buy. This
is the Xiamen International Wines and
Spirits Trade Show.
An
ideal venue
Xiamen is located on the southeastern coast
of China, West of the Taiwan Strait.
Dubbed
"China's coziest city", Xiamen
has a pleasant climate, picturesque views
and clean and tidy environment. In 2002,
Xiamen received the Gold Medal at the "International
Nations in Bloom" competition in Stuttgart,
Germany. Domestic awards have included "National
Sanitary City", "National Garden
City", "National Model City for
Environmental Protection", "National
Excellence in Tourism"and "National
Top 10 Most Livable Cities".
Xiamen
was one of the first four special economic
zones (SEZ) in China and is now one of the
few municipalities enjoying independent
status in state economic planning, Xiamen
enjoys provincial level autonomy and local
legislative power in economic administration.
Xiamen is one of the most competitive cities
in China. It ranks the fifth on the "List
of the Most Competitive Cities in China"
published by the Economic Daily at the beginning
of 2002. Xiamen has become one of the most
important ports in China for international
trade and cross-Straits trade. Its growth
had enjoyed a pace of about 18% in the past
few years.
Xiamen
port is one of the top 10 ports of China
and offers 80 berths of various sizes. There
are navigation routes from Xiamen to over
60 ports in more than 40 countries and regions.
With 62 international and domestic air routes
opened, Xiamen Gaoqi International Airport
is a main hub in East China.
The
well-developed system of railway and highway
transportation links conveniently the city
with the rest of China. Sevaral nationwide
promotion events are annually held in Xiamen,
among them the "China International
Fair for Investment and Trade", the
"China Xiamen Machinery and Electronics
Exhibition" and the “China Xiamen
International Food Procurement Fair”.
In
the recent years, Xiamen has also been a
hot destination for foreign investment,
and hosts many global foreign companies,
including Kodak, ABB, Metro,… Many
foreigners live in Xiamen, making the domestic
market one of the most active in China,
especially for wines and spirits, of which
more than 40% of the foreign wines imported
come through the port of Xiamen.
For
its irresistible beauty, Xiamen is described
as the “Garden on the Sea” whose
attractiveness is comparable to Hawaii.
It is also called Egret Island because of
the many white egrets that live here. Xiamen
has numerous parks, hills, waters, temples
and gardens that comprise this beautiful
picture. Its unique folk customs, worldwide
celebrities and the many historical sites
attract visitors.
In
addition its excellent transportation, accommodation
and entertainment facilities make Xiamen
an ideal town to organize a wines and spirits
show.
The
Xiamen International Conference & Exhibition
Center (XICEC) has been approved
by UFI (the Global Association of the Exhibition
Industry). It is a large state-of-art intelligent
exhibition center incorporating exhibition,
conference, fair, IT, trade and large events.
Its complete supporting services range from
business services, advertisement, warehouse,
hotel, catering to entertainment.
XICEC occupies an area of 470,000 square
meters and a total construction area of
150,000 square meters, composed of the main
building and wing buildings. Being 432m
in length and 42.6m in height, the main
building contains 5 floors. The height of
the exhibition hall varies from 7.6m to
10m and 15m. Its total surface of 33,000
square meters can accommodate 2000 standard
booth. At two sides of the exhibition hall,
there are two pillar-free exhibition units
with an area of 6,560 square meters, a height
of 15m and a 81 by 81 meters span grid system.
The crescent-shaped ballroom on top of the
main building is the most creative feature
of the whole building. The International
Conference Hall is equipped with simultaneous
interpreting system of 6 languages. The
wing building is a star-class hotel boasting
250 guest rooms.
A
commercial event
In order to better sell wines and spirits,
one must taste them and the Xiamen International
Wines and Spirits Trade Show offers
a great opportunity to host clients and
prospects in ideal buying conditions. Together
with this great tasting experience, these
professionals can discuss with the actual
makers, owners and cellar masters, sharing
their passion and doing business at the
same time, deciding which bottles to select
and buy, defining how to prescribe and to
present them to their customers. All of
them want to be able to offer the best to
their customers and this show is the ideal
place to find the items which will make
the difference in the high end gastronomy
business.
It
is a true professional market place, a dedicated
trade show, where buyers and producers can
meet, exchange, compare, buy and discuss
their commercial strategies.
The
China Xiamen International Food Procurement
Fair
The 1st edition of the Xiamen International
Wines and Spirits Trade Show will be
held in conjunction with the China Xiamen
International Food Procurement Fair. This
professional Food procurement show will
be held for the 4th time and is now a major
event in the Chinese food Industry. In 2005,
it has attracted 600 exhibitors, more than
120,000 visitors and 6,500 professionals.
Its notoriety and attractiveness will benefit
to the Xiamen International Wines and
Spirits Trade Show and help bring him
many professional buyers.
An
audience of professionals and passionate
amateurs
The visitors invited to the show are selected
clients and prospects for the exhibitors
:
- Importers,
-
National and provincial Distributors,
-
gastronomy professionals :
o sommeliers
o bartenders
o restaurant managers
o chefs, restaurant and delicatessen owners
o wine bars and bistrots owners
o liquor stores owners
o traders, wholesalers, importers, and agents
The
Xiamen Municipal Trade Development Bureau
is managing the project and will
contact related government departments,
associations to organize professional buyers
and visitors to attend the show.
The
main professional organizations in China
are supporting us to make this Xiamen
International Wines and Spirits Trade Show
a great success.
An
ideal date
The show will be held from June 24th to
June 26th.
This
period is traditionally good there to organize
a trade show, as the region enjoys a pleasant
climate and the visitors like to come and
attend.
Besides,
the period ideal to develop fruitful contacts,
generate orders and deliver products for
the end of the year festivities and the
Chinese New Year, traditionally peak season
for wine and spirits consumption in China.
High
levels amenities
The
exhibitors enjoy high quality amenities
:
- a fully equipped 18 sq m booth to welcome
their guests
-
1 full page in the Xiamen International
Wines and Spirits Trade Show press
kit
-
customizable invitation cards for their
guests
-
company presentation in the Xiamen International
Wines and Spirits Trade Show tasting
guide given away to the visitors
-
1 hostess interpreter
An
event for the press
The main journalists associations from the
gastronomy and professional press in China
and abroad support this show and their members
will come and participate to the Xiamen
International Wines and Spirits Trade Show.
A
strong promotion
The Xiamen International Wines and Spirits
Trade Show will be advertised in all
kind of media, newspaper, TV, network, professional
magazines, etc. and several press conferences
will publicize the show.
Contacts
:
France and Europe
Eric Gaudet – Tél : 01 53 90
13 77 – Email : eric@in-spirit.net
Emmanuel Grillet – Tél : 05
57 68 21 24 – Email : egrillet33@wanadoo.fr
for
the USA
Mike Walsh – Tél 1 (707) 568
59 60 – Email: awalsh@fbworld.com
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